It’s indeed a method…that at times may seem a little mad…BUT, the results you will see from this method are worth it…ALWAYS.
One of the many things that I’ve learned in my journey as a marketer, designer and business owner is that when you own a business, one of the (many) essential things that need your attention is the visual identity of your business, the image that you put forth to the world. It sits on the front lines of your marketing efforts and can mean the difference between you and your competition. You’ll hear me say this a lot because I’ve been able to see first-hand the difference that a good visual identity makes (as well as how many business owners ignore this and suffer from it).
When you put thought and effort into the visual aspect of your identity, and work with a professional designer, your chances for creating the best representation of your business drastically increase. Hint: here is the method! This means that potential clients and customers will be able to see the ‘real you’, clearly, concisely and quickly, and know right away what it is that you do, which will bring customers to you, customers in your target market that are looking for what value you have waiting for them.
A glimpse into the Identity Design Method
What this ‘visual identity’ includes is everything from your logo (a great place to start to build your identity) to your business cards to your website to the shelf-talkers in your store or the design and layout of your online shopping cart. There are so many pieces that can go into your identity and the combination that you use depends on what your business is and what your goals are for that business.
I’ll save the details for another post but, for now, I’d like to share with you some examples of identities that have been very well done. The first is from a design agency that I greatly admire, Design Ranch. Now, I just have to say that Design Ranch is incredible when it comes to identity design. I’ve followed them for quite some time as a marketer and designer. Click here to head to their site and see an example of a visual identity that they created. It’s for a restaurant called ‘UNFORKED.’ I know, cool name right? Check out all of the aspects that the team at Design Ranch put into this project. And, if you read the story behind this, you’ll be able to tell how much these designs contribute to the bottom line of UNFORKED. While you’re there, also take a look at the other clients that Design Ranch works with. Great stuff.
Also, below is a sample from an identity that I am currently working on. It’s for a small Golf business called ‘Golf Nuts.’ Below is the logo, my initial design after color and type selection and mood boarding. I’ve done business cards, stationary and a website so far. There will be much more to come soon, but this should give you the general idea.
And here is my logo, as seen in the banner of this blog site. As you can imagine, I’ve used this in many pieces of collateral. Take a look at it in action on my website.
In case you couldn’t already tell, as a marketer and designer, a passion of mine is Identity Design. There’s just something about connecting with a client and working with them to develop a comprehensive visual representation of their business and/or event that I find irresistible and fulfilling. It’s great work that I absolutely love. When I work on an identity for a client, I have the opportunity to delve deeply into who they are, what they do, what they are passionate about and what their goals are, among other things. The consultation and process for projects like these is quite extensive.
Speaking of processes, methods and madness…
In a future post, I’ll share with you a look into the process of logo design. As I’ve said before (and will most likely say again) logos are crucial pieces of identities that involve a lot of work. Madness that I can’t wait to get to every day. The consultation, research, sketching, approvals and – yep, the madness.
But it’s good madness.