I am so proud to announce that the team with eventchecklist.net recently asked me to write a post for their blog. Event Checklist is an amazing resource for Event Planning and SEO. There is a wealth of information there; please head over to their site and check out what they have. You won’t be disappointed!
Below is an excerpt of what I wrote for them; From Invitations to Thank You Cards: Creating the Perfect Look for Your Event- Plus a Color Tip! The Color Tip you’ve seen in this post; the rest is brand new. 🙂
Event collateral, your event’s visual identity; invitations, menus, programs, participant guides, thank yous and now with the integration of the web and social media- web graphics, templates, email campaigns, pages, banners and ads. The list of possibilities goes on and on. Event collateral comprises a multitude of visual pieces that go a long way in not only spreading the word about your event, but also in communicating what your event is about and who is behind the event, such as the person or company hosting it. The effectiveness of these visual pieces can mean the difference in whether or not people will attend your event and, when they take you up on your invitation, if they will enjoy themselves and be thankful that they came. And that is what it’s all about, isn’t it? You want them to come, enjoy themselves and tell their friends about you.
Tips for an Irresistible Home Page Design.
On your website, the home page is the prime real estate. It’s that beautiful waterfront property that all of your content would love a piece of, especially if it’s above the fold. There are some key factors that must be in place for your home page to be successful and in this post I will go over them.
If anything else, these features need to be a part of your layout and design.
- The Big Picture: Your Site Identity and Mission
- Hierarchy: What is here and what can I do on this site?
- Search Option: Prominently placed
- Good Copy: Teaser headlines and your mission statement
The Big Picture
Even though it may seem obvious to you as the site owner, most of the time, users are not quite sure what your website is all about. Make that clear on the home page. It builds confidence in your brand and gets your interaction with users started in the best way possible. Give them the big picture along with navigation that allows them to drill deeper.
Logically structure your content, navigation and page layouts so that you clearly deliver to users what your website is and what they can get from your site. Make it intuitive so that users can explore your site and easily find what they want.
Searchability is huge for web users. Often they are pressed for time and need to get what they want fast. Research shows that the best location for a search box is in the upper right corner of the webpage. Place it here so that users can get to where they want to be quickly.
This is a fundamental that is, to me, an art form. I take classes on copywriting myself all the time. A former boss of mine once told me that good copy can make or break any advertising. So true. I know that, as a customer, good copy gets straight to the point and helps the products it represents to stand above the rest.
So there it is. Event Planning design advice along with a quick peak at some must-have elements for your web design. As always, contact me anytime with any questions or if you’d like to work with me.
Have a great weekend, everyone!
About Pure Designs
Pure Designs is a creative company I launched that offers graphic design and web design services. With over ten years of experience in Marketing and Design, I have a wealth of information and inspiration to share. I love what I do and look forward to each and every day that I can design. View my portfolio here to see a selection of my work. Please feel free to post a comment here on my blog or, use the contact form here or on my website to reach me with any questions or to book a consultation. Talk soon!
- 25+ Single page web design inspiration (downgraf.com)