Well, we survived the typhoon. Scott, my hubby, got to spend time with the kids, which is so nice as he travels so much for his job. I enjoyed the family time too and also had some free time to play on my social media networks where I met some amazing entrepreneurs that I’ll definitely be staying in touch with. A few of us are going to form a Mastermind Group. I am thrilled that this opportunity arose as I love masterminds. They are extremely powerful- a quick and dirty definition of them that I came up with is: “professional and personal development support groups.” How it works is you form a small group that checks in with each other once a week, once a month or whatever works best for all of you. You share goals, challenges as well as your knowledge and experience in order to help each other start and maintain forward progress towards your goals and dreams. You are cheerleaders for each other, accountability partners, sympathetic ears and more. If any of you have ever been a part of a mastermind group, you know what I mean. If you haven’t though and I’ve piqued your curiosity, Click Here to read more about Mastermind Groups.
Now, for this week, for the Brand Insight, I am continuing to write about the Brand Building Process by talking about Building Your Brand’s Visual Elements. This is the part where we design. Color palettes, fonts, logos, newsletter templates, social media banners and backgrounds…all of the elements that comprise your look and feel. The trick is that the success of these elements depends on carrying out the preliminary legwork that I have been writing about. This process really is transformational- I learned this through years of experience in carrying this process out with my own clients. An amazing designer and educator, Jennifer Bourne of Bourn Creative, uses this workflow and also offers a lot of education on it. Learn more about Ms. Bourn and her business HERE.
To recap the Preliminary Steps:
- Make sure that you determine your Purpose. Who are you and why are you in business. You may need to backtrack a bit and explore what your passion is. Read about it HERE.
- Who is your Target Audience? Who are you in business for? Who will benefit from what you do or what you make? Read about it HERE.
- How will you Talk Yourself Up? You need to communicate who you are, what you do and how you are better than the rest. How do you want your target audience to perceive you? What do you want them to think when they hear your name? Read about it HERE.
That brings us to designing all of the elements that will carry out the strategizing that we have been doing. Building a strategy, executing design and building a user experience is the core of what I do. I’ve written a lot about it here on my blog and will continue to do so. So please, take a look around, contact me if you have any questions and get started on building your brand!
Keep checking back too because from here I am going to share more about Brand Definition and Development (determining your passion and purpose-that thing that you are going to build a brand for and market), the Design Process, User Experience Design and more.
Color Top: PINK
Romance, Femininity and Youth are moods that are often struck when considering the color pink. Soft tints of pink are often very soothing and appear to be more delicate. Contrary to that, HOT pink is stimulating and is used to incite activity. I used hot pink in the menu that I designed (and which I shared in a previous post) to entice appetites and stimulate hunger for the confections that it was advertising. Conversely, I used a soft pink in a baby shower invitation that I designed. Take a look.
I am always devouring design; every kind of it—household goods, fashion, architecture. You name it, I love seeing how it is build and how it functions to make our lives better. Good design from any field inspires the brand designs that I create.
Below are photos from Design Milk, one of my favorite sources for inspirational design photos. The first is a candlelit balcony. Just looking at it makes me relax and open up my creative channels. The second is a watch that separates the hours and the minutes. It’s unique and interesting. Gets me thinking…See what these photos do for you.
Thanks everyone! Have a great weekend. :-)
Pure Designs is a creative company I launched that offers graphic design and web design services. With over eleven years of experience in Marketing and Design, I have a wealth of information and inspiration to share. I love what I do and look forward to each and every day that I can design. View my portfolio here to see a selection of my work. Please feel free to post a comment to my blog or use the contact form on my blog or website to reach me with any questions or to book a consultation. Talk soon!
- Brand Positioning: Determine Your Target Audience and Speak Right To Them (jenniferbeatty.wordpress.com)
- How to Evaluate a UX Designer for Your Company, or, What Makes a Great User Experience Designer (whitneyhess.com)