New Branding and Website Project, A Military Coin Design and Inspiration

Hi,

It’s actually turning out to be a pretty busy week. It surprised me as I wasn’t expecting it to be—but—here we are. As you know, I recently wrapped up a portfolio site for a fellow designer. As I hoped, we are staying in touch and she gave me the nicest shout-out on the podcast that she co-hosts, The Deeply Graphic Design Cast. I was blushing for an hour and was over the moon that I had such a happy client and now a new friend.

It’s back to it now though and I have started a couple of exciting projects. One is another custom website for a woman who is launching a new business as a Holistic Style Coach, She Inspiration. She is an amazing, warm and inspiring lady that I met in an Entrepreneur group. We hit it off right away and have been masterminding and supporting each other as we venture into breaking away from corporate life to start our own businesses. I’ve started working on a Moodboard of color palettes, fonts and some branding graphics for her. Below is where we are with it. For the website, I’ll be starting with the Practical Theme from Themeforest.

She Inspiration Moodboard

As you can see, I’m enjoying myself so far!

I also have started a coin design for a battalion on the military base that I work on. Definitely new territory for me but I’m having a blast. Their goals were to communicate who they are, what they do and where they are stationed. Below are a couple of samples from the drafts that I submitted. **Disclaimer: the tire graphic is a comp that I did my best with in Photoshop. If tit is approved I’ll purchase and finalize.

Military Coin Design DraftsI also have recently stumbled upon a captivating photo that my mucho-amazing photographer friend took in her travels to Hong Kong. It’s a street scene that she is calling ‘Train Tracks.’ Take a look and see which part of it draws you in. For me, it’s the man crossing the street with the black umbrella. See him?

Morgan Photo Hong Kong

Train Tracks by Morgan Willemsen

Well, I hope that all of you have a wonderful weekend. The holidays have kicked off with high energy, as always. I love it—it’s contagious!

Until next time,

Jen

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Guest Post for Event Checklist Plus Home Page Layout Tips

Hi,Logo Graphic

I am so proud to announce that the team with eventchecklist.net recently asked me to write a post for their blog. Event Checklist is an amazing resource for Event Planning and SEO. There is a wealth of information there; please head over to their site and check out what they have. You won’t be disappointed!

Invitation Graphic

Below is an excerpt of what I wrote for them; From Invitations to Thank You Cards: Creating the Perfect Look for Your Event- Plus a Color Tip! The Color Tip you’ve seen in this post; the rest is brand new. 🙂

Event collateral, your event’s visual identity; invitations, menus, programs, participant guides, thank yous and now with the integration of the web and social media- web graphics, templates, email campaigns, pages, banners and ads. The list of possibilities goes on and on. Event collateral comprises a multitude of visual pieces that go a long way in not only spreading the word about your event, but also in communicating what your event is about and who is behind the event, such as the person or company hosting it. The effectiveness of these visual pieces can mean the difference in whether or not people will attend your event and, when they take you up on your invitation, if they will enjoy themselves and be thankful that they came. And that is what it’s all about, isn’t it? You want them to come, enjoy themselves and tell their friends about you.

Tips for an Irresistible Home Page Design.

On your website, the home page is the prime real estate. It’s that beautiful waterfront property that all of your content would love a piece of, especially if it’s above the fold. There are some key factors that must be in place for your home page to be successful and in this post I will go over them.

If anything else, these features need to be a part of your layout and design.

  • The Big Picture: Your Site Identity and Mission
  • Hierarchy: What is here and what can I do on this site?
  • Search Option: Prominently placed
  • Good Copy: Teaser headlines and your mission statement

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