I hope that you’ve all had a great week and are ready to head into the weekend. We are preparing to receive another typhoon where I am currently living which means rescheduling events and generating needed PR for my local clients along with securing our home. As you can imagine, there’s a lot of PR involved in cancelling events and getting the word out about when they will eventually be held. It can be stressful but effective communication during times like these can do amazing things, both positively and negatively, for your brand identity. Forces of nature create defining moments for brands and I love seeing how we can do some positive identity building as we adjust to unexpected occurrences.
Even though it sometimes feels like we are in Typhoon alley, our storms often deliver the most amazing cloud formations. Mesmerizing and inspiring, I love going outside for some creative inspiration.
Which brings be to my Brand Insight for this week…