This week sure went by quickly. It’s been a whirlwind but in a good way as I started some new projects and am continuing on with my education. Exciting times!
In last week’s post I delved into logo design, how much weight it carries in your brand identity design and how it is central in representing the personality of your brand. I also talked about how your logo is present in almost all visual communication that you do, from your business cards to your website header to any apparel that you manufacture and distribute.
This week, I’d like to hone our focus and talk about how we are going to position your brand. This is another vital area that needs to be nailed down as we solidify the designs that will go into your brand identity.