Well, we made it through one of the worst typhoons in history here last weekend. Recovery efforts are still underway. Luckily, we all have our electricity back—a very good thing. 🙂
Brand Insight: User Experience Design
In the past year I have been delving deeper into the field of User Experience Design. As a Brand Identity Strategist and Designer this has been a very organic progression in my professional development. I wrote a post about it a few months ago: see it here.
In this post I talk about the following topics:
- What is Usability anyway?
- It’s Common Sense; Design to Your Visitors’ Habits and Preferences
- Maximize Prime Real-Estate
- Cut the Junk
- Always Ask the Ultimate Question
I’ve learned so much since I stepped into this continually evolving field and have implemented many of the insights that I’ve picked up. I’ve seen dramatic transformations take place for existing brands that has lead me to adopt several of the core practices of User Experience Design.
That is why I chose to revive this former post in this week’s Brand Insight. Enjoy.
Don’t Forget These Other Useful Tips
Site Planning 101
- Research the Competition: Competitive Analysis- national, regional and local levels
- Define Site Goals
- Gather Content
For this week’s color tip, I’d like to share more about color palettes, as I did in my last blog post. This week we’ll focus on monochromatic color palettes.
Monochromatic color schemes use variations in lightness and saturation of a single color.
This creates a scheme that looks clean and elegant. Monochromatic colors fit well together as they are soothing.
Monochromatic palettes are easy on the eyes, especially when built with blues or greens. They can be used to establish an overall mood. For flexibility, the primary color can be integrated with neutral colors such as black, white, or gray. However, due to the lack of contrast, highlighting the most important elements of an artwork can be a challenge.
Tips For Use:
- Use tints, shades, and tones of the key color to enhance the scheme.
- Try the analogous scheme; it offers more nuances while retaining the simplicity and elegance of the monochromatic scheme.
Source: Color Wheel Pro
Pinterest is a great resource for exploring color palettes of all varieties. Start a board on there and then share it with your designer when you are working on your next project. Below are a few palettes that I have used in the past and that I have tucked away in my virtual briefcase.
Thank you so much everyone and enjoy your weekend!
- Using a Monochromatic Color Scheme (bohmmarrazzo.wordpress.com)