Make Your Event Truly Timeless With This Design Technique- Plus a Color Tip!

When I design invitations, I often create a little emblem, or a seal, or a ‘logo’ of sorts for it. I do this to enhance the significance of the events I design for. There’s something about having that piece in there that adds an extra touch of class and really defines the event. I often use the initials of the host or guest of honor for this, especially for weddings and showers.

Speaking of weddings and showers, and parties in general, that brings me to another great reason to use a symbol or centralizing design piece. Often for a party or event there is more than just the invitation. There could be a program or napkins or coasters. The list goes on and on. Banners, photo books, favors, thank you cards,… The emblem can be carried through (along with a consistent color scheme) that can really tie the event together as well as add a level of sophistication and show your guests that you care. Below are a couple of examples of some pieces that I have done. And yes, the wedding invitation is mine! Take a look and then check out my color tip before the close of the post!

Color tip: Beware of Beige When Trying to Draw Attention

This tip comes from a book for designers that has given me countless amounts of advice. I’ll share the most relevant ones with you here on my blog so that you can move forward and make informed decisions for your business or event.

So, beige…great neutral color. I have many of my core clothing items in this color because I can dress it up with a pop of color. However, we are not talking fashion when we are using color to grab the attention of our audience. You need more volume- stop signs are red for a reason. While beige is sophisticated and classic in many respects, when competing for attention beige is a silent killer.

Don’t be afraid to be bold. Work with your designer to build a dynamic color palette that is true to the personality of you, your business or your event. Stay relevant and declare confidently that you are worth their time.

Source: Thou Shall Not Use Comic Sans by Sean Adams, Peter Dawson, John Foster, Tony Seddon

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• The Color of You: Color Theory in Brand Identity and Event Planning (365daysofmarketing.wordpress.com)